SESSION NOTES

The digital marketing insights your rep would never send you. Tuesday weekly. Free forever.

Previous Issues

Creative

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Apr 14, 2026

SESSION NOTES #004. There's no formula for creative performance. There's just a feedback process.

What good feedback looks like, what a good report looks like, and a claude update.

Sarah Arvela Webb

Creative

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Apr 7, 2026

SESSION NOTES #003. Why ugly ads work and 3 other hard truths about Meta Ads.

Polish doesn't equal performance. Here's what actually gets you the click.

Sarah Arvela Webb

Strategy

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Mar 31, 2026

SESSION NOTES #002. Why I wouldn't bet on Agentic Commerce in 2026.

I'm backing AEO. I asked my three amigos how to show up in LLMs - and no, it doesn't mean abandoning SEO.

Sarah Arvela Webb

Meta-Ads

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Mar 25, 2026

SESSION NOTES #001. Button pushing isn't dead. You've just been told it is.

Everyone's talking about creative. Nobody's talking about the settings that let Meta steal credit for sales you already earned. Let's fix that.

Sarah Arvela Webb